Ford has embarked on a comprehensive turnaround of its luxury brand Lincoln, which was once Cadillac’s main rival.
Sure, Lincoln has a very long way to go before it can boast with that rivalry again, but it appears that it is finally on the right track. The luxury automaker said it had the best July sales since 2008, with 7,863 vehicles being delivered to customers last month – 14 percent more than in July 2013.
A significant part of this growth is due to the brand’s latest product, the MKC crossover. Lincoln sold over 1,500 units in July, the model’s third month on the market. The company says the MKC has an average turn of just 11 days on dealer lots, a testimony to strong customer demand.
“The rest of the year should bring really good results for Lincoln. As dealer lots continue to get more MKC’s I expect sales to continue to grow, said Erich Merkle, Ford Motor Company U.S. Sales analyst. “Lincoln will see benefits from the MKC because the small premium utility segment is the fastest growing in the luxury space,” the executive added.