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Junelia, Shaping The Indian Woman Through Her Designs

 Junelia, Shaping The Indian Woman Through Her Designs


Junelia, Shaping The Indian Woman Through Her Designs

Junelia Aguiar was barely twelve when she made up her mind. And decided she wanted to be a fashion designer. An alumnus of the reputed London College of Fashion, Junelia’s work is much sought after for film shoots, TV and print commercials during which she has designed and styled clothes for Diana Penty, Genelia D’Souza, Juhi Chawla, Prachi Desai, Sania Mirza, Trisha Krishnan among others. In 2011 Junelia launched her own design label CONSTRUCTED which highlights the moods, celebrations and circumstances a woman encounters every day. Today, Junelia is one of the most sought after designers in India for western evening wear. Wedding Times magazine even dubbed her work as a ‘Coveted Bridal Look for 2013-14’

The Weekly Voice Fashion Pages connected with Junelia recently for a tete-a-tete

1. They say, clothes make the man. Or woman. How much does that maxim influence your creations?

I do believe that clothes can certainly have a huge impact on most people’s self image although the merit of a human being lies entirely in their spirit and actions. Having said that, I design based on the knowledge that there are several types of women out there and they all want to look their best and I do my best to accommodate that.

2. Do you have any favourite colours, materials, accessories that sort of define your designs?

I love using natural fabrics. I use all kinds of silks and cottons and such because I think they complement the Indian weather a lot. I use taffeta, dupion, crepe and even cotton silks. I enjoy using head gear. Fascinators in particular are my favorite hair accessory.

3. What are your opinions on the western world adopting and accepting classical Indian fashion designs?

As a designer I do very little Indian designs although the permeation of Indian culture overall in the West is a welcome sign in our ever-shrinking world.

4. What’s your views on fusion fashion? Where do you see it going?

I think it is the way forward as we live in a truly global society and we will continue to see cultures, crafts, traditions and styles mixing to reflect that.

5. Who are the world icons you’d love to dress up?

Kate Middleton

Meryl Streep

Cate Blanchett

Jennifer Lawrence

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