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Kerala eyes five-fold growth in ayurveda

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Kochi (IANS) The two-day International Business Meet (IBM) on ayurveda being held here next week is expected to bring a five-fold increase in the state’s share, a government official said here Saturday.

“At present, the Indian ayurveda industry is worth Rs.10,000 crore of which Kerala’s contribution is about Rs.1,000 crore. We are aiming for a five-fold rise in the state’s share by 2020,” said Aruna Sundarajan, managing director of the state-owned Kerala State Industrial Development Corporation.

The event beginning here Friday will be the meeting point of key stake-holders from the industry to evolve a road map for harnessing the global opportunities in the ayurveda business.

About 4,000 delegates from 22 countries, including ministers, top officials and CEOs will attend.

The meet is being organised as part of the Global Ayurveda Festival 2014.

“We see IBM as a platform to showcase this strength of ayurveda before the business and entrepreneurial community and take ayurveda to the global level,” said Sundararajan.

The technical sessions at the IBM will cover export promotion, products, services, wellness, research, education, quality standards, financial and other support systems and medicinal plants cultivation.

Representatives from Singapore, Italy, Russia, the United Arab Emirates, Kazakhstan, Nigeria, the Philippines and Sri Lanka will make presentations on the opportunities in their respective countries.

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Ayurveda

Lose weight with Ayurveda

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By Debarati S Sen,TNN

Radhika Vachni and Dr Ruchi Upadhaya tell us how to deal with weight loss and stress with the help of Ayurveda

Weight loss and stress is one of the biggest urban problems these days. And ayurvedic treatments to deal with this is attractive to people who do not want to deal with the side effects of losing weight with laser and surgery.

Radhika Vachni’s Yogacara a yoga and Ayurveda healing art studio, in Bandra offers holistic, lifestyle solutions guided by ancient disciplines of Yoga, Ayurveda, Meditation and Panchkarma, to suit the needs of the modern world, in a serene location that lets you reconnect and re-energise. What sets Yogacara apart is their approach, which is customised based on each persons wellness / health challenges, lifestyle and needs.

Yogacara which simply means, “One whose practice is Yoga” is derived from the Sanskrit word “YUJ”, and means “to unite” or “to join”.

Two Ayurveda Programs titled ” Medohar Chikitsa” and “Manaswasthya? Chikitsa” have been developed to address the issues of Weight Management and Stress.

Medohar Chikitsa – Weight loss:
This program involves a complete detoxification of the body to remove toxins on a cellular level, before a sensible weight loss program can begin. Massages with herbal oils and powders help keep the muscles toned, break fat, and release toxins from the outer layers. Herbal juices and medicines, and purification methods readjust the system resulting in the loss of excess fat. Yoga, the right support, eating healthy, and a sensible program enables you to keep the weight off in a healthy and safe manner.

Manaswasthya Chikitsa- Stress:
A combination of yoga, meditation and Ayurveda is used to de-stress the entire body, and attain a complete state of mental and physical relaxation. Massage is used to disperse toxins from tense and knotted muscles while improving blood circulation. Strain is removed from the eyes to nourish the vision. The nervous system is strengthened and relaxed, the different cavities are cleansed, oxygen is increased to improve brain functioning, and premature graying is avoided. ?

??Ayurveda is an ancient Indian medical Science? based on the premise that the universe is made up of five elements: air, water, fire, earth and ether. These elements are represented in humans as three “doshas” or energies known as Vata, Pitta, and Kapha. Ayurveda stresses a balance of these three elemental energies: Vayu/Vata (air and space-“wind”), pitta (fire & water -“bile”), and Kapha (water & earth-“phlegm”). When any of the doshas accumulate in the body beyond the desirable limit, the body loses its balance and disease manifests. Hence balancing these three doshas in our bodies becomes essential.

“Ayurveda and yoga are lifestyle sciences that fully integrate with each other to provide sustainable solutions for wellness and health management. Both sciences emphasize healthy living, and purification and rejuvenation of the mind, body and spirit, to achieve youthfulness, longevity and vitality, while also helping treat ailments and chronic diseases. Ayurveda incorporates plant based medicines and panchakarma treatments that work in harmony with nature, and that are all about creating balance in ourselves, and thus these sciences work perfectly with our philosophy at Yogacara “, says Dr Ruchi Upadhyay. At Yogacara we focus on the branch of Ayurveda known as Kayachitikitsa-internal herbal and holistic medicine-which deals with the diagnosis, prevention, and the treatment of diseases; Panchakarma (five actions) which is the cleansing and rejuvenating program for the body, mind and consciousness; and Swasthavritta which deals with the science of good health and good living.

Yogacara’s members are essentially those who have chosen to embark on a path of a healthier, and a more balanced way of living; coming back to a natural state of connectedness in everything that they do. Each one imbibes the slow movement philosophy of retaining one’s health, energy and youthfulness through the incorporation of simple and harmonious rhythms back into their daily lives through the benefits of Yoga, Meditation, Ayurveda and Life Enhancement Workshops.

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Ayurveda

Summer skin care: Southern actors tell how

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By Haricharan Pudipeddi

Chennai (IANS) From homemade formulas, Ayurvedic solutions to dietary rules – male actors from the country’s southern film industry follow myriad ways to ensure their skin is well-cared for during summer.

Vanity is as important to men as it is to women, and so IANS turned to popular south Indian actors to share tips on how to protect your skin.

Actor Nakul, who strongly advises to “stay away from all chemical-related products”, follows simple homemade skin recipes.

“I make it a point to not use chemical products on my skin. I follow simple skin recipes recommended by most grandparents. Cucumber and malai (cream) is one of the best skin coolants I have come across. I occasionally use them on my face,” Nakul told IANS.

“It is also very important to hydrate your skin during summer. Therefore, one needs to drink as much as water as possible and also wash the face at regular intervals. Most importantly, people should refrain from changing soaps during summer,” he added.

The best way to beat the summer heat and protect the skin from tanning is by following Ayurvedic recipes, said actor Ganesh Venkatraman.

“I’m a strong proponent of Ayurveda. For the summer, make a face pack of neem leaves. Make a thick of paste and apply it on your face and leave it on for half hour. It gives great results,” Ganesh said.

For sunburns and tanning, he said: “Apply thin layer of curd on your face and let it dry. Curd helps in cooling down your skin and it sucks body tan and sunburns. Wash your face wish rose water as it helps in revitalizing your skin”.

But the most recommended tip for healthy skin is good nutrition.

“Your face is a reflection of your stomach,” said Ganesh, and added: “Make fruits a part of your daily diet. Have as much as possible of watermelon and musk melon.”

Nakul said: “Avoid oily food during summer and cut down on spicy food as well.”

Don’t sunscreen lotions help protect the skin?

“Multiple layers of sunscreen will help to an extent,” said actor Rahul Ravindran.

“A single layer of sunscreen won’t protect much as we spend a lot of time shooting under the sun. We need to reapply it every few hours,” Rahul added.

Model-turned-actor Harshvardhan Rane prefers organic skin remedies to beat the summer heat.

“I’m strictly against skin products. I apply tomato or papaya pulp on my face and other areas that are usually exposed to the sun. I know it’s a little messy, but as actors, we have to do all this to look good,” he said.

But Harshavardhan also said that a bit of sun is equally important for the skin.

“It’s extremely important to face the sun everyday. Early morning sun rays are very good for skin, so step out of your house and soak in it. Just avoid stepping out in the sun during the afternoon between 2 p.m. and 5 p.m. (when the sun is at its strongest),” he added.

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