Urban Outfitters pulls Lord Ganesha duvet cover after Hindu protest

Urban Outfitters pulls Lord Ganesha duvet cover after Hindu protest

In response to outcry from the Hindu community, retail company Urban Outfitters (UO) has removed a Lord Ganesha duvet cover from its product line, according to a release from Nevada.-based Hindu statesman Rajan Zed.

The bedding, which was an “online only” item priced at $129 to $169, featured a life-size image of the religion’s god of wisdom

Earlier this month, Zed condemned the product, calling it “inappropriate” as Lord Ganesha is highly revered and meant to be worshipped in temples or home shrines – “not to be slept upon.”

While the item was for sale online for about two weeks, as of Monday the duvet cover was no longer available on urbanoutfitters.com.

Zed thanked the company  ”for understanding the concerns of Hindu community, which thought Lord Ganesha’s image on duvet cover was highly inappropriate and trivializing of highly revered Hindu deity.”

However, this wasn’t Zed’s first battle with the company, as they previously sold Lord Ganesha socks in December, which they also pulled from the product line after protest from the Hindu community. So while the duvet cover is removed, Zed – also the president of the Universal Society of Hinduism – is still seeking an apology.

“An official apology from UO to the upset Hindu community was still due as it was their second incident trivializing Lord Ganesha. First was socks carrying Lord Ganesha’s image, which were removed in December last. Moreover, it was sad that it took UO 12 days to act after they were informed,” Zed said.

Zed has also suggested UO and other companies across the globe undergo religious and cultural sensitivity training “so that they (get) an understanding of the feelings of customers and communities when creating new products or launching advertising campaigns.”

“Faith (is) something sacred and attempts at trivializing it hurt the followers,” Zed added.



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