New Delhi: Google India launched an initiative in the country on Wednesday to bring 50 million women online by 2014, as only one-third of the country’s 200 million internet users are women.
“Lack of easy access to the internet, lack of knowledge on how to use the internet and its relevance in their daily lives are the biggest barriers for women going online,” said Google India managing director Rajan Anandan.
“Helping women get online” is an initiative that aims to overcome these barriers and empower women to improve their lives. The project has been launched in collaboration with Intel, HUL and Axis Bank.
“Research and studies conducted by various organizations prove that internet can help Indian women overcome many challenges. It can help women achieve self-esteem, express their views freely, open up new opportunities and help them to gain education. On the macro level, these benefits can translate into lowering maternal and infant mortality rates, uplift the GDP and improve their standard of living and status in the society,” added Anandan.